• CALIFORNIA

    9580 Oak Ave Parkway
    Suite 7-171
    Folsom, CA 95630

    COLORADO

    353 S. Redlands Rd
    Grand Junction, CO 81507

    INDIA

    403 Radhe Time Square,
    Nr. Hotel Management Institute
    PDPU Cross Road, K. Raheja
    Gandhinagar – 382007

  • 916-934-9574
  • manon@manonbranding.com

Branding Services

The soul of your organization comes alive...

A brand is much more than a logo. A brand has a soul, a personality, and a story. Successful brands are designed from their soul. How is a soul created? Carefully, with a lot of research, analysis, and many conversations. Through our discovery process, we uncover your brand’s soul and create your brand.

Once a soul is defined, we develop a marketing-communication plan which we implement to bring your brand to life. For Head Start programs, for example, we develop enrollment plans and work with Executive Directors to identify the most effective communication objectives for their organization.

Only then do we build the brand visually. This often includes a logo redesign, a tagline, and a brand manifesto. We then design a website, social media graphics, and all the marketing materials such as flyers, business cards, envelopes, bookmarks, etc.

Based on the needs of the client, we have also designed phone apps and custom software. In some cases, we have designed employee uniforms, vehicle wraps, building signage, branded office decor, etc.

The following is our process in greater detail.

 

Our Branding Process

01

Discovery Process

  • Analysis of the marketplace: size, segments, regionality, seasonality, legislative/social environment, trends, market opportunities, loyalty of product/service category
  • Analysis of the current brand: history, products, and services offered, regionality, seasonality, communication history, other
  • Analysis of the competition: Perceived size, product, and service offering, corporate identity, positioning, personality, sales tools, promotional materials and promotional activities, pricing (if possible), communication tools, SWOT, perceptual maps for most important attributes if needed
  • Analysis of direct and indirect target groups/persons and markets: defining all target groups, direct and indirect decision-makers, demographics, psychographics, usage patterns, media habits, etc
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02

Creation of the Soul of your Brand

  • Name change (when applicable)
  • Creation and unveiling of the soul
  • Creation of THE story of the brand
  • Creation of the brand personality and tonality
  • Creation of tagline
  • Creation of the manifesto
  • Development of elevator speech
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03

Development of Marketing-Communication Plan

  • Creation of communication objectives per target group/person
  • Development of marketing -communication strategies for each objective
  • Development of tactics for each strategy
  • Creation of marketing communication budget
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04

Implementation

  • Development of brand guidelines including graphical elements, colors, fonts
  • Creation of logo(s)
  • Design of website per branding
  • Creation of online store(s)
  • Development of advertising and promotional materials per marketing communication plan
  • Creation of ads for printed and online advertising
  • Creation of videos for website and advertising on Facebook/Instagram and YouTube
  • Creation of press releases per public relations section of the marketing-communication plan
  • Design of vehicle wraps, wall art, employee uniforms, and more as needed per marketing communication plan
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How do you differentiate yourself from your competition?

Uncovering the soul of your business

Have you ever noticed how BMW stands for Performance, VOLVO for Safety, MC DONALD’S for “Folks, Food and Fun“? This is no accident. Fortune 100 brands are developed and conceived with a “soul”.

What is a Soul?

In marketing terms, it is defined as a brand personality, a feel, a tonality, and visual elements, a “visual jingle”, that creates a memorable identity in the mind of the potential target group.

How a soul is created

Most owners of small and medium-sized businesses have a vision for their business. We help them formulate this vision into a soul. Of course, we take into account the competition, the current marketing and more. Often, we interview customers to find out what they like about your business. Basically, each business is different and we use a variety of methods to get to the soul of a business.

The crucial plan

The marketing-communication plan is developed from the “soul”. It gives the brand’s marketing and communications strategies its unified tone, integrated visual elements, and recognizable feel. These include all marketing materials, website, online advertising and marketing, promotions, social media, public relations and everything else agreed to in the marketing plan.

We are partners in your business

Once all is implemented, we like to stick around and help our clients grow. We have a pretty good track record and many success stories for our clients. Take a moment to watch some of our testimonials and then contact us for a complimentary consultation.

What Our Clients Say

Some of our Clients

Request a Branding Consultation

We offer a complimentary consultation as part of our branding evaluation.
Find out how you could take your organization to the next level.

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